AI Insights · Timothy · April 2023
Top 5 Delivered Meal Kits and Specialty Foods Apps in Australia Q1 2023
Discover the performance trends of the top 5 delivered meal kits and specialty foods apps in Australia for Q1 2023, including weekly downloads, revenue, and active users.
In the first quarter of 2023, the top 5 delivered meal kits and specialty foods apps in Australia showcased intriguing trends in downloads, revenue, and active user metrics. Below is a detailed look at each app's performance.
HelloFresh: Meal Kit Delivery saw a steady increase in weekly downloads, peaking at 6.6K in the week of January 23. However, downloads gradually declined to 5.6K by the end of March. Weekly active users fluctuated slightly, starting at 171K in late December and ending at 174K in the final week of March.
Youfoodz: Custom Meal Plan experienced a peak in downloads at 5.8K in the week of January 23. The app's downloads then saw a minor dip, stabilizing around 5K by the end of the quarter. Unfortunately, no data on weekly active users was available for this app.
EveryPlate: Cooking Simplified had a notable increase in downloads, reaching 3K in the week of February 20. Downloads declined slightly to 2.1K by the end of March. The app's weekly active users showed a consistent rise, from 14.5K in late December to 18.3K in mid-March, before a slight drop to 17.5K by the end of the month.
Marley Spoon had a peak of 2.5K downloads in early February, but this number decreased to 1.1K by the last week of March. The app's weekly active users also showed some variability, starting at 5.7K in late December and reaching 7.2K in early February before dropping to 6K by the end of March.
Dinnerly: Meal Kit experienced a peak in downloads at 2.7K in the week of February 6, followed by a gradual decline to 1.1K by the end of March. Weekly active users for Dinnerly were relatively stable, starting at 26.7K in late December and ending at 29.1K in the final week of March.
For more detailed insights and data, visit Sensor Tower.
